_JPG.jpg)
Pema Tsering
Writer and Content Creator
ABOUT
With nearly a decade of experience in retail eCommerce product copywriting, I specialize in crafting clear, compelling content that connects with consumers and drives results. My background also includes a range of creative freelance writing projects, allowing me to adapt my voice and style to suit diverse audiences and platforms. I hold an educational foundation in journalism and digital marketing, which grounds my work in both storytelling and strategy. At heart, I’m a reader, a writer, and a bit of a dreamer—always looking for new ways to bring ideas to life through words.
WRITING & CREATIVE EXPERTISE
I bring a versatile writing skill set shaped by experience across e-commerce, editorial journalism, internal communications, and political media. My strength lies in crafting clear, purposeful content that meets the needs of distinct audiences—whether that’s guiding an online shopper through a product detail page, communicating policy updates to internal teams, or articulating complex social issues in magazine features.
​
In the e-commerce sector, I’ve written customer-focused product descriptions and content for leading Canadian retailers including Sporting Life, Hudson’s Bay Company, and Holt Renfrew. My work helps customers make confident buying decisions by anticipating their questions and highlighting the features and benefits they care about most.
My editorial writing has been published in THIS Magazine and McClung’s, covering topics such as migrant labour and grassroots organizations like the Tibetan Women's Association of Ontario. I also bring political communications experience from my time managing media and speechwriting for a Member of Parliament in the Green Party of Ontario.
Additionally, at the Bank of Montreal, I collaborated with internal stakeholders to update training and procedural documentation, ensuring clarity and usability for front-line employees.
Across all projects, I bring a deep commitment to clarity, audience awareness, and voice—whether I’m writing for a customer, a colleague, or a broader public audience.
Writing formats include:
-
Product descriptions & e-commerce content
-
Internal communications & training materials
-
Political speechwriting & media releases
-
Magazine features & book reviews
-
Website, email, and social media copy
WORK EXPERIENCE
2019 - Present
Copywriter
Holt Renfrew
Toronto, ON
2017-2019
Copywriter
The Hudson's Bay Company
Toronto, ON
2017
Technical Writer
Bank of Montreal
Toronto, ON
Freelance Writer
THIS Magazine
Toronto, ON
2016-2017
Copywriter
Sporting Life
Toronto, ON
2015
Internship
Green Party of Ontario
Ottawa, ON
EDUCATION
2011 - 2015
Toronto Metropolitan University
Bachelor's Degree in Journalism
Toronto, ON
​
2024
York University School of Continuing Studies
Certificate in Digital Marketing (Intensive)
Toronto, ON
​
NOTABLE WORKS & ACCOMPLISHMENTS
- As part of the Parliamentary Friends of Tibet Internship Program, I worked in the office of a Member of Parliament on Parliament Hill. My responsibilities included managing communications across multiple platforms—drafting and distributing press releases, overseeing email correspondence, and maintaining the MP’s online presence (website, YouTube, Facebook, and Twitter). I also conducted research, wrote, and edited speeches delivered during Question Period in the House of Commons. This role gave me hands-on experience in political communications and parliamentary procedure, and sharpened my ability to write with clarity, persuasion, and precision for high-stakes audiences.
